MUDTEC Earth Bricks

Branding and a website for MUDTEC, a Central Coast maker of compressed earth bricks. The site explains how the bricks are made, shows them in finished homes and landscapes, and gives builders and owners an easy way to enquire.

MUDTEC was founded in 2019 by building designers Kenney and Will. Both trained in architecture, and they went looking for an alternative to concrete and fired clay masonry. They found compressed earth bricks, but no ready supplier, so they started making them. The first bricks went to the Narara Ecovillage on the Central Coast, and MUDTEC now supplies developments along the east coast.

They needed a brand and a website that could explain an unfamiliar material to builders, architects and homeowners, and make it easy to get in touch.

We drew the palette from the bricks themselves: soil browns, a rust red and a warm sand background. The logo carries the same colours. Quicksand, a soft rounded typeface, keeps the pages friendly and easy to read.

The home page opens with a rotating set of short statements on speed of construction, fire resistance, vapour permeability and low embodied carbon. Below that is a photo grid of finished walls, raw soil, pressed bricks and building in progress. The Our Bricks pages cover how the bricks are made and cured, wall thicknesses and uses, with brochure and tech sheet downloads. A price guide, case studies, the FASTSLOW framing system and an order and enquiry page sit in the main menu, with the phone number and email in the header on every page.

Key features

• Home page hero that cycles through the key benefits of earth bricks
• Photo grid of finished homes, soils and bricks being made and laid
• Technical pages on brick manufacture, strength and curing
• Applications page covering load bearing walls, veneer, feature walls and landscaping
• Brochure and tech sheet downloads
• Price guide and order/enquiry page
• Case studies and a page for the FASTSLOW framing system
• Phone and email in the header on every page