Freedom Within Psychological Consultancy

Logo, branding and a website for a Taree psychology practice that supports parents, children, families and individuals across the Manning and Great Lakes region. The design is calm and welcoming, and built around the idea of freeing the mind.

Freedom Within Psychological Consultancy provides caring, confidential counselling for parents, children, families and individuals in the Manning and Great Lakes region of the NSW mid north coast. Kim Voss, a registered psychologist, needed a name and look to match, and a website that would make sense to someone searching for help with a hard stretch of life.

We developed the logo and branding first, then designed and built the website around it. The soft teal, sandy neutrals and open layout are meant to feel settled rather than clinical. The home page opens with the line "Psychological Freedom begins here" and then explains what psychological freedom means in plain language, so visitors can see quickly whether this is the right place for them.

From there the site covers the practice's areas of expertise, the therapy approaches used, and the practitioners. Crisis support numbers sit next to the enquiry form, and the site states clearly that the practice is not a crisis service. Details of how sessions are delivered are in the footer: at the practice, by telehealth video, or at your home or school. The footer also carries an acknowledgement of the Biripi and Worimi people.

Key features

• Request call button in the header
• Enquiry form with name, email, phone and message
• Areas of expertise list covering parenting, anxiety, depression, grief and more
• Intervention approaches shown as illustrated cards
• Practitioner profiles in a Who We Are section
• Crisis support numbers with a clear note that the practice is not a crisis service
• Service delivery details: in house, telehealth and mobile sessions
• Editable banner for holiday closure notices
• Layout that adapts to phones